Practice Management Masterclass

Sunday 15 September | 08.30 – 18.00

A ‘Patient Experience’ Summit: Building A Patient-Centric Ophthalmic Practice That Maximises Profits

Moderator: K. Morrill FRANCE,

A. Carones ITALY, M. Malley USA

This highly interactive and didactic workshop-based course will challenge attending surgeons to critically assess their effectiveness in various aspects of their clinics including Physician time management; Practice profit margins; Patient education processes; Premium services planning; Staff conversion training; Practice culture commitment; Exit-strategy evaluation; Staff incentive strategies; Maximising surgeon production; and Costs controls.

ESCRS Practice Management and Development Programme

Monday 16 September | 08.00 - 18.00

Challenges and Opportunities for the 21st-Century Practice

Chairperson: P. Rosen UK

Moderator: R. Solar UK

• 08.00
• C. Kerr IRELAND, P. Rosen UKReport on ESCRS Practice Management and Development Activities 2019

• 08.15
• T. Evans USA Next-generation marketing

• 09.15
• D. Evans USA Diversification: your key to digital success

• 10.15
• P. McGinn IRELAND GDPR: lessons learned

• 11.00
• Break

• 11.30
• Presentation of Innovations Prize

• 12.45
• Break

• 14.00
• A. Cummings IRELAND, P. Rosen UK, G. Sallet BELGIUM,
  P. Stodulka CZECH REPUBLIC Ask the experts

• 14.45
• M. Cherfan LEBANON Build it and they will come

• 15.15
• G. Sallet BELGIUM, P. Stodulka CZECH REPUBLIC Build a high-performing practice by investing in your staff and patients

• 16.15
• A. Cummings IRELAND, P. Rosen UKOptimising patient flow in a busy practice

• 17.15
• S. Daya UK, D. Kook GERMANYHow to negotiate

• 18.00
• End of session