Practice Development Programme

sunday 6 October | 08.30 – 12.00

• 08.30
• C. Stemmer FRANCE
  ISO 9001 or CE marking to establish quality processes in your practice
• 09.00
• E. Toland IRELAND
  Basic Business Skills for Young Ophthalmologists
• 09.30
• P. McGinn IRELAND
  Employers and Employees Rights: How do you ensure that you treat your staff
  fairly within the framework of employment law and that your rights as an
  employer against disruptive staff are protected?
• 10.00
• K. Morrill FRANCE
  Do you a need clinic/business administrator? What’s the formula for determining
  when you need to hire this position?
• 10.30
• C. Webers and R. Nuijts THE NETHERLANDS
  Eye on design: Building and designing an office for your ophthalmological practice
• 11.30
• Panel discussion and Q&A with keynote speakers
• 12.00
• End of session

monday 7 October | 09.00 – 13.30

• 09.00
• M. Malley and L. Hobbs USA
  Marketing Pearls for Ophthalmologists
• 11.00
• K. Morrill FRANCE
  Getting the Right Marketing Mix for your practice
• 12.00
• D. Evans USA
  Internet Marketing
• 13.00
• Panel discussion and Q&A with keynote speakers
• 13.30
• End of session