Practice Development Programme

Sunday 9 September
09.00 – 17.00

• 09.00
• Ed Toland Practice Manager, Wellington Clinic, IRELAND
  
  Financial planning in an ophthalmology practice
  
  Ed Toland will explain the essential building blocks for practice managers
  who want to ensure that they are operating on a sound financial basis.
  
  
• 09.30
• Discussion
  
  
• 09.45
• Break
  
  
• 10.00
• Kris Morrill medeuronet, FRANCE
  
  Marketing your practice on a budget
  
  Kris Morrill will examine how practice managers can look at innovative
  ways of marketing their practices. While acknowledging that social
  media and use of the internet is important, the marketing skills that
  have been developed over the last two decades should not be discarded.
  
  
• 12.30
• Discussion
  
  
• 12.45
• Break
  
  
• 13.00
• Rod Solar Livesey Solar Practice Builders, UK
  
  Beginners guide to social media and Google
  
  Drawing upon 12 years of case studies in online healthcare marketing,
  Rod Solar will provide you with the critical distinctions you need
  to know about internet marketing and social media (SEO, Facebook,
  Twitter, YouTube, etc.), as well as an overview of how they
  are utilised to generate highly cost-effective enquiries and referrals.
  
  
  
• 17.00
• End of session
  

Monday 10 September
10.00 - 16.00

• 10.00
• Tim Clover CEO, Moonray Healthcare, UK
  
  Private equity and ophthalmology
  
  Tim Clover will discuss how Moonray Healthcare is building
  a portfolio of healthcare services companies based on common
  attributes of strong consumer branding, superior customer
  experiences and service innovation on a worldwide platform.
  
  
• 11.00
• Discussion
  
  
• 11.15
• Break
  
  
• 11.30
• Susanne Albrecht EyeNet, SWEDEN
  
  Tools for clinical improvement
  
  How can we improve the quality of cataract and refractive surgery 
  using data from an information system? The basis of improvement
  is measuring. We have over 900,000 cataract surgery cases in the
  EUREQUO database. What are you going to do with all your data?
  Now is the time for the important work to start!
  Now you are going to analyse your own results.
  
  
• 12.00
• Kris Morrill medeuronet, FRANCE
  
  Incentivising your staff
  
  Kris Morrill will use case studies from ophthalmology practice
  to outline novel ways of incentivising staff to ensure that they
  are happy in their work.
  
  
• 13.00
  
• David W. Evans Ph.D., MBA, President, Ceatus Media Group, USA
  
  Building a practice website
  
  This presentation will provide a step by step account of how
  to develop a practice website. It will also offer practical advice
  to ophthalmologists on how to reduce maintenance and
  developments costs to a minimum.
  
  
• 16.00
• End of session