Practice Management Masterclass

Sunday 11 September | 09.00 - 17.00

Ophthalmic Marketing Experts Reveal Secret Strategies For Success In An Interactive, Hands-On Workshop Designed For A Practices Of All Sizes

M. Malley USA

ESCRS Practice Management and Development Programme

Monday 12 September | 08.30 - 17.00

Building a 20/20 practice

Chairpersons: P. Rosen UK

Moderator: R. Solar UK

• 08.30
• L. Hanneken GERMANYStarting a practice
• 09.30
• E. Toland IRELAND, K. Morrill FRANCE A living business plan
• 10.30
• Break
  
• 10.45
• K. Morrill FRANCEA job for life
• 11.45
• R. Solar UKHow to use online videos to motivate patients
• 13.00
• Break
  
• 14.00
• T. Herbst GERMANY, J. Förster, GERMANY Smart marketing for smart ophthalmologists - the nordBlick concept
• 14.45
• Announcement of 2016 Marketing Prize by Paul Rosen
• 15.00
• C. Anderson UK, K. Morrill FRANCE Basic tips for social media for ophthalmologists
• 16.00
• D. Evans US Reviews and your practice: are you seeing stars?
• 16.55
• P. Rosen UKClosing remarks
• 17.00
• End of session