Practice Management Masterclass

Sunday 23 September | 08.30 – 18.00

How to Master the Conversion Funnel: Marketing to Patients at Every Stage of Their Journey, From Information Seeking Through to Surgical Booking

L. Livesey UK, R. Solar UK

This masterclass, split into seven modules, is designed to equip participants with the knowledge and tools they need to increase the growth potential of their refractive surgery practices.

The masterclass will be delivered by Rod Solar and Laura Livesey of LiveseySolar Practice Builders. They will be encouraging delegates in attendance to share their ideas and experiences with them and to tell them what barriers they face when trying to grow their practices

ESCRS Practice Management and Development Programme

Monday 24 September | 08.00 - 18.00

Innovative Solutions for Growing Your Practice

Chairperson: P. Rosen UK

• 08.00
• Moderator: A. Cummings IRELAND, M. Malley USA How to position and prepare your ophthalmic practice for purchase: the proven exit strategy revealed

• 08.45
• Moderator: K. Morrill FRANCER. Solar UKHow to write compelling direct response copy for websites, social media and e-mail marketing that results in conversions

• 09.30
• Moderator: C. Anderson UKS. Jacob INDIA Social media for ophthalmologists: risks and benefits – how to implement a strategy for your practice

• 10.15
• Moderator: M. Malley USAD. Evans USA How to attract millennials and baby boomers with your digital footprint
• 11.00
• Break

• 11.30
• Moderator: R. Solar UK M. Malley USA, D. Evans USA Why your website design could make or break your practice

• 12.30
• P. Rosen UKAnnouncement of 2018 Marketing Prize
• 12.45
• Break

• 14.00
• Moderator: P. McGinn IRELANDB. Honan IRELAND GDPR: your unlimited liability

• 14.45
• Moderator: K. Morrill FRANCEG. Sallet BELGIUMPooling resources and co-operation with colleagues

• 15.15
• Moderator: K. Morrill FRANCEV. Derhartunian AUSTRIA, L. Kiraly GERMANYHow to attract young ophthalmologists to private practice

• 15.45
• Moderator: P. McGinn IRELANDK. Morrill FRANCEEyecare and breast cancer screening: review of the winning entry in the 4th ESCRS Practice Management and Development Marketing Competition

• 16.15
• Moderator: S. Jacob INDIAR. Chaudhary INDIAMarketing your practice on a low budget

• 17.00
• Moderators: P. McGinn IRELAND, K. Morrill FRANCE
  G. Sallet BELGIUM, P. Stodulka CZECH REPUBLIC,
  A. Cummings IRELAND, P. Rosen UK, S. Daya UKAsk the experts: our panel answer questions from the audience about key issues discussed during today’s session
• 17.45
• P. Rosen UK Closing remarks
• 18.00
• End of session