Practice Management Masterclass

Sunday 8 October | 09.00 - 18.00

Ophthalmic Practice Management

J. Pinto USA, C. Wohl USA

The effective management of an ophthalmology practice is nearly as intellectually challenging — and interesting — as the practice of ophthalmology itself. This practical day-long course will be taught by two of America’s most active practice management advisors, with a combined 70 years of health care experience and hundreds of publications.

ESCRS Practice Management and Development Programme

Monday 9 October | 08.00 - 18.00

Chairperson: P. Rosen UK

Moderators: K. Morrill FRANCE, R. Solar UK

• 08.00
• D. Evans USA Search engine optimisation and reviews to grow your practice

Moderators: K. Morrill FRANCE, P. Rosen UK

• 09.00
• C. Anderson UK, S. Jacob INDIA Social media for ophthalmologists

Moderators: K. Morrill FRANCE, E. Toland IRELAND

• 10.00
• A. Cummings IRELAND, S. Daya UK, E. Mertens BELGIUM,
  G. Sallet BELGIUM, J. Vryghem BELGIUM Ambulatory surgeries: your next step?
• 12.00
• P. Rosen UK Presentation of 2017 Marketing Prize

Moderators: K. Morrill FRANCE, P. Rosen UK

• 12.15
• R. Chaudhary INDIA Need-based marketing
• 13.00
• Break

Moderators: P. McGinn IRELAND, K. Morrill FRANCE

• 14.00
• W. Ghouali FRANCE All digital practices

Moderators: K. Morrill FRANCE, E. Toland IRELAND

• 15.00
• R. Solar UK Presbyopia: how to increase your share of the market

Moderators: R. Solar UK, E. Toland IRELAND

• 16.00
• M. Malley USA Influencer marketing for progressive ophthalmologists

Moderators: P. McGinn IRELAND, E. Toland IRELAND

• 17.00
• K. Morrill FRANCEThe top 10 most common human resources mistakes
• 18.00
• End of session